Case Study: New Logo Boosts Brand Awareness for a Soccer Non-Profit

Problem: Outdated brand identity that no longer reflected its mission, vision, or future direction. Inconsistent logo usage created a fragmented brand.

Approach:  Led a strategic positioning initiative to oversee new identity and launch campaign, supported by clear rollout and brand-standard guidelines.

Outcome: New brand identity aligned with the organization’s direction and strengthened market awareness. Resulting in a clearer, professional market presence.

Case Study: Rebranding the North American Home Furnishings Association

Problem: Three merged associations created a long, unclear name that weakened recognition and engagement.

Approach: Conducted naming research, stakeholder interviews, brand analysis, and board-level positioning work.

Outcome: Delivered a stronger, more memorable identity and a cleaner national brand platform.

Case Study: Elevated Marketing Team Drives Brand Awareness Strategy for Lamar Transit Advertising in San Francisco

Problem: Lamar had struggled to gain traction in the San Francisco agency market.

Approach: Developed a focused market re-entry plan, executive outreach strategy, and sales messaging platform.

Outcome: Five agency contracts in three months, $180,000 monthly pipeline, and $2.1 million in sales.

Case Study: Transforming a Declining Membership Base into the Third Largest Youth Soccer League in the Country